Pelden Group believes in creating a sustainable community which is crucial for developing a harmonious relationship between the community, the environment, and the industry. We believe the key ingredient is education, and Pelden is proud to have and continues to financially support youth from underprivileged communities in pursuing their education. 

Aum Damchae Dem is also the founder and CEO of Bhutan Association of Women Entrepreneurs (BAOWE) which is a non-profit organization, registered under civil society organization which aims to uplift marginalized members of society, mainly single mothers.